The Major Sports Events Guide 2010 - available in both electronic and hard copy formats – benefits significantly from greater co-operation with sport’s key stakeholders, ranging from international federations and governing bodies to event organisers, sport cities and government agencies.  The enhancement in the quality of the content of the guide is matched by improvements to its design and readability, making it the essential reference tool for anyone involved in bidding for, hosting and delivering major events.

The Major Sports Events Guide 2010 previews the sporting year ahead, with a look at the main events taking place, and an assessment of the continuing impact of the global economic downturn on international sport.  A new key feature of this year’s guide is the inclusion of a diary planner for 2010, which contains key calendar dates of major international sporting events, and is intended for use as a planning tool throughout the year.  An overview of the sporting calendar from 2011 – 2016 is also provided.

The main body of the guide provides key and extensive insight into more than 60 sports, presenting key contact details, calendar information on over 700 future major world and continental championships and multi-sport events, bidding overviews, and post event analysis of recent major championships.  Comprehensive analytical data on over 130 recent past events offers valuable intelligence on participation and spectator attendance figures, finances, broadcast and internet coverage, sponsors, and service providers.

An overview of event bidding opportunities is also incorporated within the guide, with over 150 forthcoming open bids listed, providing a useful snapshot of processes and deadlines for interested parties.

Complementary to the event bidding section is the sports cities and government agencies section, which contains valuable information on the capacity of sporting cities to host major world sports events.  Contact details for major sports cities as well as the national and regional government agencies sit alongside the key capacity data.

The guide concludes with a directory of all the major companies involved in providing services to the events industry ranging from bidding consultants to financial, legal and facility services companies.

Available free of charge to all Sportcal premium subscribers, hard copies will be posted out in the coming weeks, while the guide can also be accessed through the Events service on Sportcal.com.  Non-subscribers can purchase a copy of the publication at a cost of £295, plus postage and packaging.

To purchase your copy, please download the order form and fax back to Sportcal on +44 20 8944 8740. Alternatively, click on the 'Add to Cart' button below to buy online.

If you are interested in subscribing to one of Sportcal's Premium services click this link or contact sales@sportcal.com for a media pack or call +44 20 8944 8786 for further information.

An Executive Summary of the Guide is available by clicking on the following link :

www.sportcal.com/pdf/executivesummary10.pdf (2MB) 

Sportcal would like to thank all the sponsors of the guide for their valuable support in helping to distribute the guide to a wide audience of industry professionals throughout the world.  Platinum sponsors of the guide are: Aon, EventScotland, Singapore Sports Council and Sport Event Denmark.  Gold sponsors include Eurosport, FISU, Getty Images, and The World Academy of Sport.

Sportcal would also like to thank the many sports federations, governing bodies, event organisers, sports cities and government agencies who have contributed their information to make this guide possible.  Their help is much appreciated.