The new issue of Sportcal.com’s quarterly Sports Market Review places the sports programme for the 2016 Olympic Games under the microscope.

With seven sports vying for a maximum of just two places on the programme, we present a summary of the IOC programme commission’s report on the candidate sports when they were reviewed in 2005 and compare this with their own assessments of their progress since then.

Continuing the Olympic theme, The Sports Market Interview talks environmental responsibility with Masato Mizuno, chairman of Japanese sports equipment manufacturer Mizuno Corporation, an official supplier of the IOC.

Meanwhile, two research studies in the wake of the Beijing Olympics throw light on which brands benefited the most from their association with the games in China.

The rise and rise of international Twenty20 cricket and the scramble for its media rights prompts the question, ‘Is cricket the new soccer?’ while Rene Fasel, the president of the International Ice Hockey Federation discusses the launch of the new IIHF Champions Hockey League.

As always, each chapter also includes tables of valuable sports market data, plus a News in Brief section.

The Review is available once again in PDF format, and hard copies will be distributed at major industry gatherings and events, including the Sportel trade fair in Monaco.

The Review can either be purchased individually or is included free of charge with an annual subscription to Sportcal.com’s ‘Sports Market’ service.