The publication of the 11th issue of Sportcal's quarterly The Sports Market Review is timed to coincide with SportAccord, the international sports convention in Athens. In this issue of the Sports Market Review we include a comprehensive breakdown of Formula 1 motor racing sponsors, with tables covering both team and race sponsors.
Still on the sponsorship theme, the Events section examines a recent report providing a guide to legitimate ways for companies that are not official International Olympic Committee or organising committee sponsors to become involved in the games.
The TV and Media section offers a breakdown of top television rights deal for soccer's forthcoming Euro 2008 European Championships in Austria and Switzerland and finds that just five territories provided over three-quarters of Uefa's targeted television rights fee income of €600 million.
Each chapter also includes tables of valuable sports market data, plus a News in Brief section.