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Sponsorship
Sportcal.com's Sponsorship Service provides the most comprehensive guide to all the latest developments in the sports sponsorship industry - Information on over 40,000 sponsorship deals worldwide; Search the portfolios of over 8,000 individual sponsors; Identify sponsorship activity by sport, industry or nation; Read the latest sponsorship news headlines & regular feature articles. The section also contains extensive archive news & reference information.
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Sponsorship News
Top Story Latest News
Sony Is Second Champions League Sponsor to Renew
Soccer - Uefa, soccer’s European governing body, said today that Sony, the Japanese electronics giant, has extended its sponsorship of the Uefa Champions League, the top-tier European soccer clubs competition, for a further three years.
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Sportcal's Sponsorship Rights database covers over 10,000 major sporting events and provides detailed information on rights holders, marketing agencies and sponsors.
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Featured Property
Barclays Premier League 2008-2009
Ryder Cup 2008
 
Key guide to all the latest sponsorship deals.
Featured Deals
Rugby Union Rugby Football Union
Rugby Union Premier Rugby
Rugby Union English Premiership
Olympics United States Olympic Committee
Rugby Union Edinburgh Rugby
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Use the links below to search Brand sponsorship portfolios, see who is sponsoring what in different sports and research sponsorship activity by industry sector.
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Publications
The Sports Market Review July 2008
The 12th edition of Sportcal’s quarterly magazine, The Sports Market Review, features a Special Report on the Beijing Olympics. With marketing turnover of close to $5 billion over the four-year Beijing cycle, the games are more lucrative than ever. The report analysis the main sources of the games’ record revenues.
 
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