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Sportcal.com's Sponsorship Service provides the most comprehensive guide to all the latest developments in the sports sponsorship industry - Information on over 40,000 sponsorship deals worldwide; Search the portfolios of over 8,000 individual sponsors; Identify sponsorship activity by sport, industry or nation; Read the latest sponsorship news headlines & regular feature articles. The section also contains extensive archive news & reference information.
Sponsorship News
Top Stories  Latest News 
Deutsche Bank Extends Sponsorship of PGA Tour Playoff Event until 2012
Deutsche Bank Extends Sponsorship of PGA Tour Playoff Event until 2012 Golf - Deutsche Bank, the Germany-based financial services giant, has extended its sponsorship of the Deutsche Bank Championship, on ...more
 
AIBA Plays down Reports of Indian Franchise Owner's Withdrawal from World Series of Boxing
World Equestrian Games Sponsor Steps up Support to Bridge Funding Gap
Würth Continues Soccer Advertising Push with Deals for Euro 2012 Qualifiers
Sponsorship Boost for New Zealand Soccer after World Cup Appearance
Pakistan Cricket Sponsor Distances Itself from Corruption Scandal
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Sponsorship Rights 
Sportcal's Sponsorship Rights database covers over 10,000 major sporting events and provides detailed information on rights holders, marketing agencies and sponsors.
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Featured Property
Ryder Cup 2010
Barclays Premier League 2010-2011
National Hockey League 2010-2011
Latest Sponsorship Deals
Soccer Portland Timbers
Diving USA Swimming
Equestrian FEI World Equestrian Games
Golf Deutsche Bank Championship
Netball Jamaican Netball Association
 
Sponsor 
Use the links below to search Brand sponsorship portfolios, see who is sponsoring what in different sports and research sponsorship activity by industry sector.
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Featured Brands
Nike
Visa
Emirates Airline
Rolex
Featured Sports
Golf
Motor Racing
Soccer
Tennis
Featured Industry
Beverages
Financial Services
Fuel
Travel
 
 
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Market Directory
With over 10,000 entries, the directory offers a comprehensive tool to pinpoint all the industry's key decision makers.
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Insurance
Aon has developed an easy access event liability and cancellation solution specifically for sports event organisers.
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Publications
The Sports Market Insight: 2010 Fifa World Cup in South Africa
The Sports Market Insight: 2010 Fifa World Cup in South Africa Sportcal announces the publication of The Sports Market Insight: 2010 Fifa World Cup in South Africa. The report is an updated and enhanced version of Sportcal’s ground-breaking Fifa World Cup 2010 Insight published in May 2009.
 
Sportcal Magazine - Issue 19
Sportcal Magazine - Issue 19 With the FIFA World Cup 2010 now in full flow, Sportcal’s latest quarterly magazine looks at what the tournament is worth and how the commercial revenues have grown by 48 per cent since the last World Cup in 2006.
 
The Global Sports Media Yearbook 2010
The Global Sports Media Yearbook 2010 The Global Sports Media Yearbook 2010 is the first of its kind, and is unique in the breadth and scope of its content. Covering over 140 territories worldwide, the Yearbook is a comprehensive directory that will become an indispensable tool for executives in the sports media industry.
 
Major Sports Events Guide 2010
Major Sports Events Guide 2010 The third annual edition of Sportcal's Major Sports Event Guide is the essential guide to all that is happening in the sports events industry for 2010 and beyond, with more in-depth information on the world’s major sporting events than ever before. It is the definitive reference tool for anyone involved in bidding for, hosting and delivering major events.